Elevabet, 2019


I went on a walk to find types. The most intriguing types that I found were in the elevator. I took lots of pictures of the types in the elevator and made these collages. I wanted to recreate the feeling of being trapped inside the elevator so I kept the shape of the buttons as well as the panels. The background of the poster is the wall of the elevator. The poster was named as ascender, which refers to the elevator and also one specific part of letter-forms.

Therefore I made the Elevabet typeface, which was inspired by the LED panel in the elevator. The numbers in the elevator follow the same grid and were all constructed by the same element. I created the grids for elevabet and every letter can be generated from this simple form. I was amazed by the simplicity of the grid but also the complexity of the typeface that it can create.

Mark